In 2002, Jeffrey Lubell founded True Religion with hope of re-creating 1970s inspired denim. As the company became popular and expanded, they branched out in Footwear, Headwear, Swimwear, Eyewear, Hosiery, Socks, and Fragrance. True religion is bohemian and hippie chic. The horseshoe logo stitching that is seen on the pockets of their denims is also seen on their shoes.